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Last month Church & Dwight shook up the vitamin aisle and launched a USDA certified organic line of gummy dietary supplements. While organic vitamins have been all the rage for some time, category trailblazers have been innovating quietly with organic ingredients. Mintel data shows that up to 20% of vitamins and supplements launched over the previous four quarters in North America had some organic claim on front of pack.
Vitafusion organic is targeted at a wide demographic, from women to men and children, as well as those seeking specific vitamins. Not only is the brand showing their organic muscles, but it is also certified vegetarian meaning non-meat eaters can rejoice. In an effort to follow every on-trend buzzword in the food and nutraceutical verticals, vitafusion has paired with The Fruit Tree Foundation with the goal to grow sustainable communities by fruitful planting.
WHATS NEVER IN VITAFUSION’S ORGANIC GUMMIES