Dating back to the early 2000’s, fish oil has always been one of the most popular dietary supplements due to omega-3 fatty acids EPA and DHA and their exhaustive list of health benefits.

Consumers are fueling a $2.2 billion fish oil market globally on the backs of the health promises this super vitamin can deliver. Couple this with what leading market intelligence agency Mintel has coined the HEALTH YOURSELF trend, overall consumers want to lead healthier lifestyles while improving their physical, mental, emotional, and spiritual wellness. Omega-3 rich fish oil is an ideal nutraceutical solution that meets consumers’ self-care needs and wants.