Sensient® is the global leader in certified color manufacturing.
Sensient color solutions help consumers connect to, value and remember your brand. The breadth of our capabilities includes the largest portfolio of both natural and synthetic (certified) colors in the world.
Color is the most fundamental part of a tablet’s personality. 80% of visual information is related to color, and this is especially true for pharmaceutical products. Color has the unique ability to create emotional appeal, to communicate functional values and benefits (such as reliable pain relief) and to distinguish a brand from others.
A lasting color impression is made within 90 seconds and accounts for 60% of the acceptance or rejection of an object. Studies have found that the color of a medication not only helps to identify what type it is, but also influences people’s perception about its treatment ability. Patients were found to respond best when color corresponds with the intended results of the medication and not the symptom. For example, a green tablet, associated with city and acid, would not appeal to someone suffering from acid reflux.