Clean Label & Vegan - Sensient Pharma

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CLEAN AND SIMPLE

As consumers continue gravitating toward nutraceuticals and dietary supplements that support a wellness-based, active lifestyle, clean labels will remain the gold standard for manufacturers.

Transparency and authenticity are two trends continuing to drive the push toward cleaner labels and more recognizable ingredients. Clean labels also create the consumer perception of a more natural and better-for-you product, and help build consumer trust and loyalty.

And although more and more products are made with natural ingredients – which is a good thing – they aren’t always necessarily vegan. We believe vegans should be able to enjoy the dietary supplements that fit their needs, so we created a vegan-friendly coating solution to enhance product experiences.

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