Meeting Demand for
Ingredient Transparency


Recently, we announced our newest addition to the Sensient Colors family—Mazza Innovation, a pioneer in clean extraction technology for botanicals. This step is a major progression in our ‘seed-to-shelf’ strategy, as it enhances our innovation across the entire natural color and coloring food value chain for nutraceuticals.

You may have heard about our agronomy initiatives, including the addition of annatto and carmine extraction capabilities at Sensient Peru. Our agronomy technology enables Sensient to contribute significantly to both long term cost-in-use improvement and performance through pigment maximization in the botanical color source.

While our agronomy program addresses cost and performance challenges with colors from natural sources, Mazza Innovation will further our advances 
in meeting demands for the purest process 
engineering techniques.

Certified Organic Color


The artificial versus natural ingredient debate is by no means new anymore. While a significant portion of the population are comfortable with synthetic ingredients like color because of their longstanding history of safe usage, recent product launches from food manufacturers are responding to consumer segments seeking natural offerings. In 2017, nearly 65% of US and European nutraceutical launches used either natural colors or coloring foods. This percentage has been growing across all regions of the world. The natural trend has also taken hold 
in the skin and hair care, cosmetic, food, and household cleaning markets as well. Manufacturers who are able 
to nimbly keep up with consumer desire for natural are winning.

But—the scrutiny of ingredients in vitamin and dietary supplement products isn’t over! The preferences of today’s information hungry consumers are actually evolving. In the future, we suspect natural claims alone will not be enough, based on some of the recent claims hitting retail store shelves in Europe and The United States:

Certified Organic Color

“No Processing Agent”

“No Undesirable Ingredients”

“Minimally Processed”

These particular claims are certainly not the norm. However, according to Nutraceuticals World, a decided majority of U.S. consumers are reviewing labels to see what is included and excluded to vet ‘unnecessary’ ingredients because they want more transparency overall.


These evolving attitudes favoring the purity of ingredients are why we are so excited about the addition of Mazza’s technology. It represents a major change for Sensient and consumer product companies. Traditionally, chemical solvent extraction methods are used in the processing of color from natural sources for optimal 
shade performance. However, Mazza’s innovative and uber clean extraction process can unbind and extract 
the targeted pigment compounds that conventional chemical and organic solvents uncover through pressurized 
water at elevated temperatures.

This method is not only cleaner but more efficient than supercritical CO2. It also approaches the same performance level as traditional chemical solvent extraction methods but only through the use of water and “green” solvents.

Certified Organic Color

This technology will enable us to provide ultra-clean ingredients that do not sacrifice on performance, because at the end of the day, sensory performance is still the most important factor for consumer products, whether taste or appearance. Initially, you have seen us introduce new certified and functional plant extracts for the nutraceutical market. Longer term, Sensient’s R&D will leverage Mazza’s technology to solve some of the major technical challenges faced in meeting consumer desire for only the purest ingredients.