Sensient

2019 Ushers In New Natural Trends

For Vitamins

As the health and wellness category continues to grow fueled by consumers eager to try new things, it is no surprise that natural colors, flavors and extracts are leading the charge when it comes to on-trend clean label, friendly ingredient products. According to consumers, here are the trends Sensient is seeing in 2019 for the nutraceutical category.

NATURAL
FUNCTIONALITY

Industry Insight:
Brands are nourishing consumers with functional product offerings inspired by nature and backed by taste.

Our Color and Flavor Prediction:
Rising interest in bright colors and extracts sourced from superfoods, like turmeric, elderberry, spirulina or chlorella.

ETHICAL CONSUMERISM

Industry Insight:
Consumers are taking an ideological approach to purchasing decisions by seeking value-added products that give back to society. Brands are supporting social and environmental causes through product offerings with ethical ingredients.

SPECIAL EFFECTS

Industry Insight:
The digital age is pushing brands to stand out visually and bring that “little something extra” to the table.

Our Color and Flavor Prediction:
Unique color combinations, layered visual and aromatic sensory effects, and special inclusions will shine bright across social media channels.

JUICY
GOODNESS

Industry Insight:
Fusions of fruit in applications will sparkle, giving consumers all the nutritional goodness of fruits and all-natural ingredients. Expect fruity flavors to reign.

Our Color and Flavor Prediction:
A continued rise in colors that match seasonal fruit flavors, high-performing coloring foods and vivid flavor/color combinations for a bold and juicy appearance.

BEET POWER

Industry Insight:
Vitamin innovation is rooting itself in the power of beets.

Our Color and Flavor Prediction:
A surge in beet juice coloring solutions married to subtle flavor profiles.