Sensient’s robust ingredient portfolio delights consumers across many different categories, exposing our marketers to the evolving yet enduring ways in which consumers flex their purchasing power. In turn, we share our marketing intelligence to spark and guide insight-driven conversations around product development. In doing so, the goal is to help brands uncover opportunities and get them to market quickly and efficiently.
Among the Consumer Trends impacting food and beverage innovation, we elaborate on those that may impact the nutraceutical and pharmaceutical segments in 2022.
Wellbeing 360°
Key Consumer Motivation: Wellness
Insight Summary:
Enduring the pains of inflation and with a heightened awareness of health and nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.
Impact on Product Development:
- Natural and organic ingredients
- Functional and nootropic ingredients
- Plant-based alternatives
- Cost-effective solutions and formulations
Insights in Action
Back to the Past
Key Consumer Motivation: Experiences
Insight Summary:
Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.
Impact on Product Development:
- Everlasting, traditional, family-favorite flavors
- Limited editions / seasonal offerings
- Modernized twists on classics
Insights in Action
