MINDFUL CONSUMPTION MOTIVATES NEED FOR TITANIUM DIOXIDE FREE ALTERNATIVE
White is a critical color to the aesthetics of so many dietary supplement and pharmaceutical product applications, from two-piece hard capsules via soft gel capsules, to gummy vitamins and hard lozenges. The demand of a variety of options for product renovation or new product development couldn´t be larger as present. It was once the most widely used natural color across the landscape, especially with the strong color performance of TiO2 at very low usage rates. However, scrutiny and pushback from consumer advocacy groups and regulatory bodies across the globe continues to create uncertainty and controversy over the acceptance of titanium dioxide, so much that the once star color has seen a significant decline in usage over the past decade.
The official enactment of France’s Ban on titanium dioxide beginning January 1, 2020, heightened the global conversation in the pharmaceutical industry and spurred manufacturers worldwide to seek out TiO2-free alternatives. While French dietary supplement producers already claim on packaging that their product does not include any titanium dioxide for a while now, we expect to see other countries to follow the same approach. Even though, the European Commission does not plan to expand this ban to other European countries, German brands also started to target the mindful consumer while promoting product formulations that are developed without titanium dioxide.
Sensient has been following this global shift away from titanium dioxide very closely over the years and innovating solutions for nutraceutical and pharmaceutical manufacturers interested in cleaner ingredient alternatives. In order to address this market need, Sensient developed it’s global Avalanche™, Spectrablend™ TFN as well as Spectrablend™ CC portfolio.