Popular Delivery Formats in Supplements

The global market for vitamins and supplements has seen remarkable growth in recent years, as consumers place a greater emphasis on their health and wellness. For supplement manufacturers, it is vital to comprehend the various delivery formats available to cater to the diverse preferences of consumers. 

The VMS industry is poised for a significant transformation, fueled by a worldwide desire for convenience and personalization. As nutrition evolves to become more dynamic and tailored, today’s consumers are looking for products that seamlessly fit into their lifestyles and promote overall wellbeing. 

VMS companies encounter the challenge of creating products that are both vital and enjoyable, fitting effortlessly into the hectic pace of modern life. Today’s consumers seek more than just basic health products; they want solutions that integrate smoothly into their busy routines, are easy to use, and yield noticeable results. The industry needs to devise strategies that modernize VMS offerings, paving the way for a more engaging and dynamic future in nutritional wellness. (1) 

Globally, tablets and capsules have emerged as favored formats for delivering vitamins and supplements over time. They provide convenience, simplicity of use, and accurate dosing, which makes them a preferred option for numerous consumers. Another delivery format that is used globally for vitamins and dietary supplements is powders, which provide flexibility and versatility via being in single sachet or bottle forms. (1) 

Enhance the Convenience of Supplements   

Globally “on-the-go” format claims have grown 55%, paving the growth of Gummies in the vitamins and dietary supplements market.  (2) 

Younger consumers are at the forefront of the rising popularity of gummy supplements, with 38% of Gen Z and 30% of Millennials favoring gummies as their preferred format. The key consideration for gummy users when choosing a supplement is taste, which accounts for a notable 52% importance, followed by affordability at 37% and the quality of ingredients at 25%. (3) 

Visually Appealing and Great Tasting Products

Whether you are working on your next vegan soft gel or indulgent flavored gummy application, Sensient Pharmaceutical is ready to help you stand apart from the competition.  

Our technical and application specific expertise in colors, flavors and extracts and coatings results in tailor-made solutions for your next nutraceutical and pharmaceutical product development. Would you like to have vibrant and heat stable colors in your soft gels? Having trouble masking the active flavors in your powder application? Do you need aesthetic or enteric coatings for your next tablet? Contact our team of experts today to explore Sensient Pharmaceutical’s wide portfolio of ingredients.