2025 Trends: Hormone Harmony

Consumers are increasingly placing a greater emphasis on their mental well-being. A remarkable 93% of individuals regard emotional wellness as just as vital as physical health. Considering the mounting concerns surrounding mental health, many individuals are directing their attention towards mental health support. The demands of busy lifestyles often result in stress and fatigue, making supplements a convenient and efficient solution. In 2024, consumers have prioritized energy levels and sleep quality as significant factors. Specifically, there is a notable demand for supplements that boost energy. Moreover, there is an increasing desire for products that enhance mental clarity, focus, stress management, and overall cognitive function. It is evident that people are increasingly recognizing the significance of nurturing a healthy mind in today’s fast-paced world. (1) 

Spotlight on Women’s Health

Research into hormonal health continues to expand, revealing the complexities of hormonal interactions and their effects on both genders. Studies are exploring how lifestyle factors, diet, and specific nutrients can influence hormonal health, leading to more tailored approaches in the pharmaceutical and nutraceutical industries. By focusing on evidence-based solutions and innovative formulations, companies are advancing the science of hormonal health, ensuring that both men and women can achieve optimal wellness through informed choices. 

There has been a notable shift towards supplements with natural ingredients as more effective solutions for managing hormonal balance in women. These supplements often contain herbal ingredients, vitamins, and minerals designed to support endocrine function and promote overall well-being. Consumers are increasingly turning to these options to mitigate the side effects associated with hormonal fluctuations. 

• Popular vitamins and minerals that support Women’s Health: folic acid, Vitamin B-12, Vitamin D and Iron (4)

Particularly during menopause, women face a range of challenges that can impact their quality of life. Women’s health supplements have become increasingly prominent in menopause management, with many products formulated to alleviate symptoms such as hot flashes, mood swings, and sleep disturbances. Ingredients like black cohosh and phytoestrogens are gaining recognition for their potential to provide relief, making them popular alternatives to traditional hormone replacement therapies. 

“60% of European consumers stated they use supplements for Menopause”

Women are looking for products that are formulated for the specific stage in life they are currently in. They are looking for more on-the-go applications that they can be easily taken anywhere.

Spotlight on Men’s Health

Testosterone levels naturally decline with age, leading to issues such as fatigue, reduced muscle mass, and low libido. The demand for natural testosterone boosters and hormonal support supplements is growing. 

• Popular natural testosterone ingredients: Ashwagandha, fenugreek and zinc (2)

Awareness of mental health in consistently increasing in men. There is a huge surge in demand for nootropics and stress-reducing nutraceuticals for men. These products are focusing on brain health, stress resilience and cognitive performance.  

• Popular ingredients: Lion’s Mane mushrooms, L-Theanine, bacopa monnieri (3)

Hair loss is one of the most common health concerns for men, with an estimated 50% experiencing some sort of male pattern baldness by the age of 50. The nutraceutical and pharmaceutical industries are investing heavily in innovative solutions, moving beyond traditional treatments like Minoxidil and Finasteride to offer more effective, personalized, and natural approaches to combat hair loss.  

• Popular natural ingredients: Saw Palmetto, pumpkin seed oil, green tea and Reishi Mushrooms

“34% of US men purchase non-prescription health/wellness supplements in the supermarket”

Nutraceutical companies are developing multi-ingredient Dihydrotestosterone (DHT) blocking formulas, often combined with mineral like biotin, zinc and iron to support overall hair health.  

How Can We Help?

At Sensient Pharmaceutical, we leverage our expertise in color, flavor and coating technologies to enhance the development of men’s and women’s health supplements. By addressing the challenges of taste masking, stability, and visual appeal, Sensient can help brands create more effective and consumer friendly products. Our advanced flavor technologies improve the palatability of supplements, making them easier to consume, while our innovative coatings enhance the swallowability and protect the active ingredients inside. Sensient’s natural color portfolio ensures your products align with the clean-label trends in the marketplace. With customizable solutions tailored to specific formulation needs, Sensient Pharmaceutical supports brands in delivering high-quality, market ready supplements.