Sensient

Coating, Color, Flavor and Imprint Ink Insights

Do Natural Colors Mean Sacrificing Vibrancy?

September 15, 2017

According to a 2017 national consumer research study conducted by Sensient with the Natural Marketing Institute, 71% of the U.S. general population is concerned about the presence of artificial color in their everyday food and drinks, including nutraceutical products. This number has steadily increased over the past few years, and today’s shoppers are seeking brands…

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