Sensient

Health and Wellness

from Nature

Consumers continue to change the nutraceutical landscape by demanding clean label alternatives in the dietary supplement and vitamin products available to them today. According to Label Insight, nearly two in five American consumers would switch from the current brand they purchase to one that provided clear and accurate information 
on the label. Undesirable ingredients have been at the forefront of the public scrutiny for transparency in vitamins 
and fortified nutraceuticals.

Sensient introduces technology in bioactives 
to transform the nutraceutical industry. A green alternative extraction process available only to Sensient allows for simple labeling with NutraPur Extracts™. The collection of 100% pure plant extracts is free of trace solvents and excipients 
that consumers say they do not want. Label Insight has found that when shopping, 85% of consumers look for reference to the word ‘superfood’ on labels. And, three out of four consumers avoid specific ingredients when selecting food products.

Healh and Wellness from Nature

More than ever, consumers want innovation in vitamin applications for the health and wellness category 
that not only supply energy and antioxidants, but also provide overall health benefits. NutraPur Extracts™ 
from Sensient offer these additional suggestive benefits as a pure plant extract all while delivering something 
new to vitamin users.

ORGANIC GREEN TEA

Stemming from the same plant as black tea, organic green tea leaves are dried rather than fermented. This process actually makes the tea leaves become their soothing green color. Along with caffeine, organic green tea contains powerful antioxidants that are commonly known to reduce inflammation, help prevent cell damage, and promote anti-aging.

Green Tea

POMEGRANATE

Also known as punica granatum, pomegranate has been a mainstream fruit known in some cultures 
for not only as a food source, but also for medicinal purposes. Most recently, it has become more prominent in vitamins and fortified foods based on 
the high level of polyphenols in all parts of the fruit.

Pomegranate

ORGANIC GINGER ROOT

With its unique taste and perceived health benefits, ginger has been popular since Roman times. Historically, ginger root is believed to have medicinal properties such as anti-inflammatory effects, relief from indigestion and nausea, 
and the ability to boost immune function.

Organic Ginger Root

ELDERBERRY

Dating to the fifth century, writings of Hippocrates and others describe the use of medicines derived from the elder tree. Although elderberry has commonly been used in desserts, beverages, and syrups, the extract recently surfaced in the growing vitamin category as a superfood. Elderberries are rich in many phytonutrients that are thought to help treat common ailments such as colds, coughing, and nasal congestion.

Elderberry

HIBISCUS

While nearly 200 species of hibiscus are known to exist, the colorful plant has had a long and colorful history dating back to the time of the Pharaohs 
and the building of the pyramids. The beautiful 
star-shaped flowers are prized for their tart flavor 
and can be made into a variety of products. Rich 
in polyphenols, naturally occurring micronutrients, the delicate hibiscus petals are perceived to have many health benefits.

Hibiscus

ORGANIC LEMON BALM

Since the 16th century, Melissa officinalis L., more commonly known as organic lemon balm, has been used to attract bees to make honey. In ancient and traditional medicine, it’s thought to treat digestive problems such as upset stomach, bloating, menstrual cramps, as well for its calming effects against anxiety, restlessness, and sleep problems.

Organic Lemon Balm